Our proven process is our way of doing business from end to end. It’s the methods we live by to ensure a fair, clear and open way of creating long-lasting and fruitful business relationships. We have crafted and refined this process since our inception in 2013 and will naturally continue to tweak it to be the best we can be for you.
Your first interaction or experience with us will invariably be one of education, because we’re an education-first agency. You might attend one of our regular events hosted with partners such as Google and Salesforce to learn about coming trends, best practices and how to get more out of digital marketing. You might read one of our books, one of our blog posts or listen to a podcast episode.
We believe in giving everything we can with no expectations of anything in return in order to equip as many businesses and bodies as possible to make the right marketing decisions.
After being inspired or educated by us you might request a consultation, which will be entirely free and no obligation without any traps or tricks. One of our experienced directors will spend quality time with you to listen to your concerns, answer your questions and perhaps even conduct a free audit of your existing online marketing activities to identify technical errors, inefficiencies and missed opportunities.
These consultations are a safe space with complete confidentiality and no judgement. By the end of our consultation you may ask us to initiate next steps on working together, or not – it’s entirely up to you and we won’t ask or make you feel pressured.
If you request a proposal after our consultation we’ll gladly prepare one for you. We’ll think about what’s really best for you and your business, we’ll verify if there is a viable play for you or not, and we’ll research all of the details to support the initiative including forecasts of potential results. We’ll correlate this to true business value and keep your objectives and pain points that we learned about during our consultation front of mind at all times.
Our proposals are written in plain English with a touch of character and are delivered to you via an easy to use online platform. Our proposals even include our ‘no hostage policy’, which talks at length about our commitment to making you feel comfortable and free to do as you wish at all times.
If you accept our proposal we’ll move on to our pre-build briefing process. In this stage you’ll be introduced to your dedicated operations manager, quality assurance specialist, account manager and campaign manager. They will all be eager to develop a relationship with you and learn directly from you about your business and campaign specifics.
This is typically achieved in one meeting and some collaboration on Basecamp 3, our preferred project management and communication tool.
Once we have everything we need from briefing we’ll commence production and aim to get your new campaigns live within 10 business days from briefing, proposal signing and receipt of payment for month one.
We’ll work methodically through our tasks in building the campaigns; researching keywords, developing creative, building landing pages, setting up and testing call tracking and online action tracking, configuring campaign settings, preparing your reporting and quality checking all of it.
You’ll be able to monitor our progress in real time via Basecamp 3 where we openly allow you to monitor our task list completion and fireside chatter. Once we’re ready to go live we’ll request your pre-launch approval of everything we have built and make any changes you require.
Production is complete, you’ve reviewed our work and provided any feedback and it’s time to go live! It might take a few weeks to get here, but it’s worth measuring twice so that we only have to cut once, right?
Building and launching campaigns is the easy part. Managing and optimising campaigns is where the real value lies and it’s something that we’ll do openly and collaboratively with you forever. Whether we’re in month two or year seven with you we’ll never get complacent or forget to innovate, capture opportunities and solve problems on your behalf.
Each month we’ll have a dedicated meeting to discuss results and what they mean for you in plain English with a constant eye on real-value ROI for your business – not just PPC vanity metrics.
We’ll run new ideas by you for approval, we’ll look to you for guidance on solving tough problems and together we’ll move the campaign results in the right direction. Beyond our regular monthly meetings you will always have a link to your dedicated account manager’s calendar to book a meeting, be able to call us, email us or visit with us at our Toronto office any time. We’ll also have quarterly (or whichever cadence is most suitable) planning sessions with you to take a step back from the day to day and think big picture to ensure that we’re always looking ahead and future-proofing your business together.
This process is never-ending – there is no finish line, just an enjoyable and profitable journey that will last for as long as you want it to.